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Launching a Chinese brand, Domestic Audio companies break the circle with in-depth “localization”
龙口中科氟塑料制品
Release time:
2023-08-27
Launching a Chinese brand, Domestic Audio companies break the circle with in-depth “localization”
Launching a Chinese brand, Domestic Audio companies break the circle with in-depth “localization”
Xinhua, Shanghai, August 27 (Shi Yiling) At the HAVE 2023 Shanghai International High-End Audio-Video Exhibition held from August 25 to 27, the domestic brand "Aurum Cantus" attracted many audio fans to stop and visit.
It is understood that the brand brought a variety of DSP electronic crossover high-fidelity active products such as Grand Harmony and Harmony mini to the Exhibition, and made the domestic debut of the series of products.
Some of the exhibits of the domestic brand “Aurum Cantus” in the Exhibition. Posted by Xinhua (photo provided by interviewee)
“My country has become a global production and processing center for electroacoustic products, with a complete electroacoustic industrial system and industrial chain, but at present, the high-end market in this industry is monopolized by international brands. “Chen Yongqiang, general manager of Shandong Penglai Aurum Cantus Audio Co., Ltd., believes that there is an urgent need to launching a Chinese audio brand to break the circle with in-deepth ”localization".
“We must produce products suitable for Chinese people and in line with youth popular culture.” Chen Yongqiang introduced that Aurum Cantus has broken through technical barriers by independently developing ribbon tweeters, air striction tweeters, DSP audio algorithms and architectures, and high-fidelity active speakers with electronic crossover, and make Chinese high-end speaker manufacturing technology to achieve the world's advanced level.
In response to the demands of the audience in the Chinese market, in 2018, Aurum Cantus embarked on the research, development and production of high-fidelity active speakers with DSP electronic crossover. Chen Yongqiang explained that traditional passive speakers need to be equipped with power amps, and sound sources matching needs to be considered, and the hardware cost is relatively high. After the launch of DSP electronic crossover high-fidelity active speakers, audio fans only need to buy a CD player, or even can play music by connecting their mobile phones via Bluetooth.
Chen Yongqiang said that the company participated in the Exhibition with its independently developed products this time. With the support of digital audio processing technology, the integrated design fully reduces system distortion and efficiently restores the true essence of music, bringing efficient and concise high-fidelity music enjoyment to the audience.
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Telephone: +86-535-5643369
E-mail: aurumcantus@aurumcantus.com
Address: No.1, Xianqiao Street, Beiguan Road, Penglai City, Shandong Province